“Reading furnishes the mind only with materials of knowledge; it is thinking that makes what we read ours.”-John Locke
…here comes a potent review to read and think on…enjoy!
The world is flat- Thomas L. Friedman
How the world became flat?
Part 1: While I was sleeping: prior to 9/11
The great eras of globalisation:
1. Globalisation 1.0: When Columbus sailed, opening trade between the New and Old world-until around 1800. Was about countries and muscles.
Question was: Where does my country fit into global competition and opportunities?
2. Globalisation 2.0: From 1800 to 2000, interrupted by the Great Depression and World Wars 1 and 2. Key agent was change, with multinational companies as the dynamic force driving global integration- characterised by breakthrough in hardware.
Question: Where does my company fit into the global economy?
3. Globalisation 3.0: Flattening era, dynamic force is the new found power for individuals to collaborate and compete globally.The flat world happened around the year 2000.
Question: Where do I as an individual fit into the global competition and opportunities of the day, and how can I, on my own, collaborate with others globally.
Notes on the convergence:
Globalisation 3.0 makes it possible for so many people to plug in and play, and you are going to see every colour of the human rainbow take part.
Characterised by the rise of software, which allowed individuals to access more digital content with the rise of work flow software.
Progression: The world shrunk from large to small to tiny according to the respective eras.
Part 2: The ten forces that flattened the world
The world has been flatted by ten major political events, innovations, and companies.
. Flattener #1- 11/9/89- The new age of creativity: When the walls came down and the windows went up. The fall of the Berlin Wall on this date unleashed forces that ultimately liberated all the captive peoples of the Soviet Empire, although it did more.
It tipped the power across the world toward those advocating democratic, consensual, free-market-oriented governance, and away from those advocating authoritarian rule with centrally planned economies.
With the end of the Cold War, there was only one system left and everyone had to orient himself or herself to it one way or another.
“The Berlin Wall was not only a symbol of keeping people inside East Germany- it was a way of preventing a kind of global view of our future. We could not think globally about the world when the Berlin Wall was there. We could not think about the world as a whole.”- Amartya Sen (Nobel Prize-winning Indian economist).
The world become a better place to live in after 11/9, because each outbreak of freedom stimulated another outbreak, and that process in and of itself had a flattening effect across societies, strengthening those below and weakening those above.
Note: Sen gave an example of Women’s freedom.
The release of the Window Powered PC enabled millions of individuals for the first time to be authors of their own content in digital form. This period led to huge advancement in personal empowerment.
. Flattener #2- 8/9/95-The New Age Connectivity: When the Web went around and Netscape went public.
By the mid-1990s, the PC-Windows era reached a plateau. The first big breakthrough to bring the Internet alive as a tool of connectivity and collaboration was Berners-Lee’s World Wide Web- this was definitely a flattener.
Netscape went public on August 9, 1995, and the work has not being the same since then- it made the Internet as sensible to anyone.
Along came the dot com bust, with various websites such as google, amazon and so on.
Very insightful book…want to know what else moved the world from round to flat…check out for further reviews next week!💃👐